Behind the Scene: Rexona Commercial

Previously we had reported about Elva's endorsement with Rexona. Here's an additional report.

Elva's latest album is slated to be released on 15 June. Many of her music videos involved collaborations with various top production teams. Recently, she was spotted dancing in a bar in Shanghai, together with a production team filming her every moves. In fact, she was filming the commercial of Rexona, the world's No.1 anti-perspirant brand. Her 2nd single, More More More, will be the theme song of the commercial.

In the commercial, to bring out a confident and refreshing look, Elva constantly raised her arms, whether she was dancing or posing. According to the production team, Elva would carefully review every scene. There was one scene which was approved by the director, but Elva felt that her expression was not satisfactory and so she requested a re-recording, showing true professionalism in her.

Watch the Rexona commercial here!

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